About American Equable Insurance

American Equable Inc. is a Michigan-based insurance company founded in 1987. The company was formed to provide customized insurance products for regional industry groups poorly served by national and international insurance companies and conglomerates. Since that time, the company has succeeded in providing custom insurance products at reduced and/or stable pricing. The sound underwriting and investment practices of American Equable have earned a [secure with good ability to fulfill all obligations of policyholders] financial rating from insurance ratings agency, AM Best.

The company was formed to address the problem of instability, limited coverages and wild price fluctuations that was completely unrelated to actual insurance risk. The national and international insurance companies providing coverage to Michigan industry groups were rating the Michigan risks the same as much higher risk groups and locations throughout the country. This resulted in high premiums and unwarranted limitations on coverage protections. The American Equable concept was to identify these industry groups that were being poorly served, and to develop customized insurance coverages that would provide premium relief, pricing stability and enhanced coverages. In the decades since the company started business, it has achieved these goals. This is reflected in its much higher than industry average insured retention rate.

American Equable’s business concept is to be a long-term partner of the industry groups it serves. As part of its long-term approach, the company provides unique risk management services and continually reviews business risks to develop new coverages to address those risks. The company’s size and geographic focus allows it to respond immediately to the needs of its insured.

The company continually reviews the coverage it provides to ensure it is providing the best possible coverage at the lowest cost for its business partners. Additionally, the insurance marketplace is monitored to find poorly or underserved industry groups for possible new business partners and insurance products.

Robert Smoltz, President
Richard L. Berg, VP
Steven C. Wiesum, Secretary / Treasurer